Florenza Vintage Costume Jewelry
Florenza vintage costume jewelry is a little under-appreciated (in my humble opinion). Of course, not everyone likes likes the Florenza antique look. Instead of lots of flashy rhinestones, it's a more subdued kinds of jewelry. Don't get me wrong though; there are plenty of pieces with rhinestones!
Anyway, here's a little on the history of Florenza and their costume jewelry. Florenza Rhinestone Earrings (Click to Enlarge)
Florenza Background
Florenza was created by the Dan Kasoff Company in the 1930's. Beginning in 1948, the name Florenza was first used, named after Dan's wife, Florence. Sadly, Florenza last made its lovely jewelry in 1981.
Dan Kasoff, along with his son Larry, manufactured jewelry for other famous costume jewelry giants, like Coro, Kramer and Weiss. And they didn't stop there! They also made accessory items for Estee Lauder.
Florenza is famous not only for their jewelry, but also for their own accessories, such as lipstick holders, pin cushions and the like.
The Florenza signature look is, as I mentioned, a more antique or victorian feel, especially the metalwork. But not all their pieces fit into that category. I fell in love with the earrings on this page and had to have them. Unfortunately, I can't take a great photo of them! They are much, much more beautiful in person.
Florenza Marks
Florenza only used two marks for their jewelry; they apparently did not sign some of their early works, as the only two have the copyright symbol.
- "Florenza" in script with the copyright symbol.
- "Florenza" in print with the copyright symbol.
Since the copyright symbol more or less came into general use in the mid 1950's, it appears that most jewelry dates between the mid-50's through 1981.
But please also note: the copyright law was first established in 1947, but very few manufacurers used it until the 1950's.
Beautiful Vintage Jewelry
You can tell that I like Florenza, and I am always on a hunt for it. I saw a book piece on ebay this morning that I was ready to snap up, until I saw it was missing a rhinestone. Since I'm not confident that I could find a match for that missing stone, I sadly passed it up. Remember, always read the auction details, and don't just look at the photos! Still, the price is low enough at the moment that I could send it for a rhinestone match. Hmmmm....I may still bid anyway!
Meanwhile, I'll leave you with a as well as some Florenza auction photos. Have fun!
 |
US $77.90
I have cameo bracelet and earrings with Florenza on the inside but the mark beside it is a round circle with a raised dot in the middle. Is this a true vintage Florenza.
Hi Sylvia,
It probably is vintage, but you might want to get a strong magnifying glass or loupe to double-check it.
Vintage jewelry is old, Florenza being at least 30 years old and can have wear on different spots, which can include the mark! The “c” in the middle of the circle could have worn unevenly so that it looks like a dot.
But do check your piece’s mark with a loupe — that will go a long way to your peace of mind. A loupe can make many faint marks readable.